Koppert is strengthening its Executive Board with the addition of a Chief Customer Officer (CCO), a Chief Operations Officer (COO) and a Chief Product Officer (CPO). This brings Commercial, Operations and Product Development more closely together at Executive Board level, fostering stronger collaboration across these disciplines and enabling the company to respond more quickly to market developments and the evolving needs of customers worldwide.
As of this week, Boaz Oosthoek has been appointed as Chief Customer Officer, while Frans van de Noort joins as Chief Operations Officer. Martin Koppert will continue in a renewed role as Chief Product Officer. Together, these changes enhance the connection between customer focus, operational excellence and innovation across the Executive Board.
Boaz Oosthoek appointed CCO
Boaz Oosthoek has been with Koppert for more than nine years and has held several international commercial leadership positions, including General Manager of Koppert Spain and Commercial Director for Northwest Europe, Southern Europe, Central & East Asia and Africa. This broad international experience provides a strong foundation for his role as Chief Customer Officer. In this role, he will lead Koppert's global commercial organisation and further strengthen the company's customer-focused approach.
"Our customers are at the heart of everything we do. By bringing together market insights, commercial expertise and innovation even more closely, we can better respond to the challenges faced by growers around the world and develop solutions that create lasting value."
Frans van de Noort appointed COO
Frans van de Noort has been appointed interim Chief Operations Officer. He brings extensive experience in leading complex operational organisations. Most recently, he served as Chief Operations Officer and Member of the Executive Board at Eneco. Prior to that, he held various executive and senior management positions at Stedin, Eneco, Van Gansewinkel and General Electric.
In his new role, Frans will be responsible for Koppert's global operations, including production, supply chain, logistics and packaging. He will focus on further strengthening operational performance, enabling Koppert to continue growing worldwide while reliably serving customers around the world.
Martin Koppert assumes renewed focus as CPO
As part of the new Executive Board structure, Martin Koppert's role will also shift focus. As Chief Product Officer, he will be responsible for the further development of Koppert's global product portfolio, innovation, marketing and strategic partnerships. In this role, he will further strengthen Koppert's marketing and innovation capabilities by translating market and customer needs into the future development of the company's product portfolio.
An organisation prepared for the future
CEO Hans Peters sees the expansion of the Executive Board as a logical next step in Koppert's continued development.
"The challenges facing international agriculture and horticulture are becoming increasingly complex. To help growers and farmers succeed, we need an organisation that is agile, customer-centric, operationally strong, and continuously accelerating innovation. By expanding our Executive Board, we are embedding these strengths even more firmly in the way we lead the company. This will increase our ability to act decisively and create an even stronger foundation to support growers worldwide in producing healthy, resilient crops in a more sustainable way."
The Executive Board of Koppert consists of Hans Peters (CEO), Siger Spaans (CFO), Martin Koppert (CPO), Boaz Oosthoek (CCO) and Frans van de Noort (COO).
