Gaining a market position in Western Europe from Italy's deep south
September 24, 2018
approach.’ Stiff competition in saturated markets Consumers in the company's domestic market, Italy, show little interest in biological crop protection. [...] CO2 generated are used in the greenhouses. The company is owned by Antonio and Simona Papaianni, who are both CEOs. Antonio is in charge of production, [...] and Italy Cavalieri and Papaianni SRL is located near the town of Bisignano, in Calabria, the ‘boot’ of Italy. The company's largest crop is cut chrysanthemum