The growing global distribution and availability of Koppert Biological Systems products has made it important for this leading provider of biological solutions for horticulture and agriculture to have a stronger identity and recognizable look worldwide. Reason enough for Koppert to adapt the design and packaging of its products to suit its ambitions and house style. The new packaging makes it easier to find all the information customers need. The labels also have an added functionality.
The new labels are colour coded for each product group. The natural enemies, for example, have a prominent orange colour. Each label has been divided into clear sections. The left portion gives directions for use, content information and more about Koppert. The product name stands out boldly in the centre. The right portion of the label features the batch code. Product Manager Tim Bossinga: ‘The new look for our products gives our products a consistent look that befits our role as a leading provider of biological solutions.’
The labels of the products that will be introduced in rows and/or hotspots have an added functionality. The top layer can be peeled off and used as a marker so that you can detect it in the crop. Tim Bossinga: ‘The extra role of the label as a marker helps growers to do two things at the same time; disperse the product and mark the area clearly with the adhesive label. You just peel it off and stick to a trellis, drain or part of the plant. The bright colour makes it easy to detect in the crop.’
The changes apply to all Koppert’s natural enemies in canisters, bottles, jars or buckets. The natural enemies will be available in the new packaging with adhesive label as of 30 January. The remaining products in this product group, such as nematodes, predatory wasps, predatory mite sachets and all outer cartons will follow at a later stage.